Web 101•
on June 15th, 2011•
- Don’t use homepage content talking about yourself or the company. You have less than 10 seconds to initially grab their attention. You MUST connect with their needs. Make it a point to let them know you understand their need and why they have come to your website.
- Don’t talk in large paragraphs. No one comes to your website to read War & Peace. If they see a ton of text they will be gone in no time. Keep paragraphs small and use bullet points and lists as much as possible.
- Make it as easy as possible to be reached. Make sure there is a contact form on every page and look into inexpensive tools like a Live Chat system.
- Give them one last chance. Did you already try to leave our site yet? Notice we give you one last chance to take part in an offer or opportunity. I don’t try to throw it in their face, but I do want to make sure they didn’t miss a great opportunity.
- Keep graphics and logo up to date. It amazes me how many sites and logos I come across almost EVERY DAY that are years behind in design trends. Yet these very same companies are promoting cutting edge services. It just doesn’t make sense.
- Google Adwords and other pay-per-click services. We use Google exclusively. To this day I can credit our national success on an initial Google Pay Per Click budget of $30 a month. There is no better bang for your buck in advertising.
- Create a social media network. Make sure you have a twitter account, facebook account and more and try to keep them as active as possible.
- Blog, blog, blog. Separate yourself from the competition by blogging and showing off your knowledge. There isn’t a profession or business that would not value from this.
- Google Analytics. Make sure Google Analytics is installed on every page of your site and you monitor it frequently. So many times we do website evaluations for possible clients and ask them key questions about their website traffic and they have no idea. How do you know what direction to swim if you don’t know where you are in the first place.
- BE YOUR #1 FAN! So many websites are too modest. There must have been a reason why you started your business. Every business owner has some type of ego. They once said, “I know I will succeed because I can ______” That same ego and pride that started the business often becomes hidden on the website. Your are the best at what you do. You are better than the competition. Tell them why and don’t run from that!